If you’re looking for the 10 most profitable untapped niche markets in 2019, you’ve come to the right place.
Are you thinking about building a blog or online business but have no idea where to start? Maybe you’re at the early stages, but you’re worried that you’ve picked a niche market which isn’t profitable.
Every one of us that took the leap of faith and started an online business felt the same way. The good news is that you’re not alone. And what you’re about to read will help you make an informed decision about what type of niche to choose.
What is a Niche Market?
A niche market is defined by Collins Dictionary as a specific area of marketing which has its particular requirements, customers, and products.
As an example, if we look at the toy market, there are thousands of niches that fall under it. Train sets are a specific niche within the wider toy market. And train sets for adults is a micro-niche.
If you’re confused about what specific and micro-niches are, take a look at the image below:
Do I Really Need to do Niche Market Research?
In short, yes. If you pick the wrong niche, you may find it difficult to get noticed. Especially when there are others that have been around much longer and are already successful.
How to Find Untapped Niche Markets: Niche Hacks
Finding an untapped niche market is the first piece of the puzzle. It’s also the most difficult.
There are several ways to start your research and find these untapped niches. But you’ll want to look out for a niche market with low competition and high demand. This is key to finding the most profitable niches.
Below we’ve put together a list of what we like to call our niche hacks:
- Google Trends (free)
- Ahrefs SEO tool (paid)
- Uber Suggest (free)
- Google keyword finder (free)
- Niche-specific news (free)
Using a combination of these niche hacks will give you the insights you need to conclude whether you’ve found an untapped niche or one that’s already saturated.
Tools like Uber Suggest, Ahrefs and Google keyword finder to do your keyword research will also give you recommendations for similar keywords. Taking advantage of these recommendations will help you find micro-niches within the niches you’re searching for.
Here’s an example of what we see in Google keyword finder when we search for toy sets:
Google keyword finder found us 2,087 keyword ideas that we could potentially use to create our own micro niches.
What are our Top 10 UNTAPPED Niche Markets in 2019 (MOST PROFITABLE)?
Below you’ll find our list of the top 10 most profitable untapped niche markets. There are thousands of untapped niche markets, but this is our list of the most profitable niches in 2019:
1. Renewable Energy Niche
In an age where renewable energy is becoming a focus and our fossil fuel reserves dwindle, it’s unsurprising that this is one of a few emerging and reasonably untapped niche markets.
In the EU, renewable energy is already responsible for a large share of their total energy supply:
However, this isn’t true around the globe. In 2016, only 15% of all energy consumed in the United States was from renewable sources. This number, however, jumped to 18% in 2017.
The demand for renewable energy sources isn’t limited to wind farms and solar parks, it’s also at the consumer level. This is where the opportunities for us lie and could be anything from solar power banks to electricity generating turbines.
2. Relationship Advice Niche
Since the days of Adam and Eve (or Steve), humans have always sought to find the secret to a successful relationship.
Sure, we’ve gone from striking up a conversation in the supermarket, to swiping right on tinder, but trying to understand the opposite sex has always been a talking point.
With more and more of us taking to the internet to find the answers we need, this is a profitable niche market that you should invest your time to research.
To get an idea of what people are searching for, we typed relationship into google to see what results we would get. Before we’d finished typing the word, google suggested the following:
With this information alone, it’s possible to come up with some ideas that would make us an online income through this niche.
You could write an e-book that focuses on relationship goals for couples and then list it on Amazon. You could also create a directory website which lists all the relationship counselors in your area and charge a fee to list them.
We used Ahrefs‘ keywords explorer tool to understand what questions people were asking about relationships:
Of the 52,000 results, we found a few of the top results were asking similar questions about abusive relationships.
This is a sensitive subject, however, so long as you’re providing something that provides value to the user, there’s an opportunity here. You could potentially create a blog or affiliate website that helps to answer these questions.
3. Biodegradable Consumables Niche
The biodegradable consumables niche is not unlike the renewable energy niche we discussed earlier. This niche has come about as a result of a cultural shift to protect our planet from the damage being done by plastics and other materials.
Take a look at global search trends on Google Trends over the last 5 years for the keyword biodegradable:
This alone tells us that over the last 12-18 months, biodegradable products have become more popular. Given the recent popularity, this gives us an advantage. Time.
Becoming an early adopter in an untapped niche market allows us to identify ourselves as an expert. As an expert, people will feel trusted and want to buy from us.
To identify a micro niche within the biodegradable consumables niche, we’re using Ahrefs to research highly searched keywords. We’re also looking at how competitive they are.
In Ahrefs, the lower the KD (keyword difficulty), the easier it is for a page to rank highly in a search engine:
We can see a lot of keywords with low competition, but the stand out for us is biodegradable toilet paper.
With 1.5k searches per month in the US alone and a KD score of 0, this is definitely one of the better untapped niche markets to explore.
Hot tip: Follow this niche closely as we predict it’s going to become one of the most profitable niches out there.
4. Personal Finance Niche
We all want to improve our personal financial situation and a lot of us come to the internet to seek help.
Since the global financial crisis in 2008, more and more of us are coming to the realization that we need to think outside the box when it comes to paying the bills.
Of course, the traditionalists will tell you to invest your spare cash in stocks and shares or buy an investment property, but most of us don’t have that kind of cash going spare. This is where the opportunity lies.
Google Trends shows us that over the last 5 years, global search requests for the term passive income have increased dramatically:
The personal finance niche has a bunch of opportunities for products and services that either help to increase a person’s income, or help them get in better control of their finances.
Within this niche, you could create an affiliate website that refers users to products or books to help manage their finances. On the flipside, you could create a site like this one, which teaches people how they can make a passive income online.
5. AR & VR Niche
Virtual reality (VR) and Augmented reality (AR) have been on our radars for years, but the technology hasn’t really been there to make us pay much attention.
Acorrding to Forbes, this is set to change very soon:
Over the next year, both VR and AR applications will become increasingly sophisticated, as devices get more powerful and capable of creating higher quality visuals.
Our understanding of how humans can usefully navigate and interact within virtual or augmented environments will also evolve, leading to the creation of more “natural” methods of interacting and exploring virtual space.
Even now, we’re seeing VR games like Vox Machinae disrupting the video game market. As these games become more realistic and the way in which we use them changes, it starts to challenge users on how they traditionally interact with technology.
Forbes see 5 key trends for 2019 in the VR/AR space:
- AR and VR increasingly enhanced with AI
- VR and AR will increasingly be used in training and teaching
- Consumer Entertainment VR hits the mainstream
- VR and AR environments becoming increasingly collaborative and social
- AR increasingly finding its way into vehicles
This is a niche that is without doubt going to grow. We touched on this earlier, but becoming an early adapter in untapped niche markets gives you a huge advantage.
To enter this niche market, you could create a blog that follows how the VR/AR space evolves. To monetize the blog, you could recommend and review new products as they’re released.
6. Data Visualization Niche
Data visualization or “Data Viz” core purpose is making data understandable.
We consume more data in the world we live in today, than we ever have before. But how much of that data do we understand?
“Yes, you can design a chart. Yes, you can add a pretty illustration. But this is not what true data visualization is. The entire point of the art is to make data as comprehensible as possible, to present it in the most easy-to-digest format.”
Source: Column Five Media
Looking at global search trends over the last 5 years in Google Trends, we can see an increase in searches for this keyword:
Data viz tools like Tableau and Microsoft Power BI are still fairly clunky and it remains a profitable niche with opportunity for a disruptor to enter the market.
As we consume more data, these types of tools are not only being used by big businesses but also small startups and online entrepreneurs.
To help these small businesses choose a tool that’s best for them, you could create a blog that reviews data visualization tools and collect a commission if they purchase the product.
7. Dietary Niches
Modern-day humans are always on the lookout for ways to lose weight and improve their health. Diets have been used to help us lose weight for centuries, so how does this qualify as one of our untapped niche markets you might be asking.
As doctors and scientists start to understand our bodies more, there’s an increased awareness of what’s good for our bodies and what isn’t. There’s also an emergence of diets like the ketogenic diet which are becoming increasingly popular.
Looking at global search trends over the last 5 years in Google Trends, we can see an increase in volume for this keyword:
The popularity of these diets come and go, but other dietary issues like celiac disease are very real to a lot of people.
Building an online business to help educate or offer products and services to people within this micro niche market has the potential to become profitable.
8. Legal Marijuana Niche
We’re seeing more and more states in the US legalizing marijuana for recreational uses. At the same time, countries like Canada, Portugal, and Uruguay have legalized the drug at a national level.
With the wheels set in motion, we’re likely to see more US states and other countries relaxing their rules around marijuana.
With that, comes the opportunity for dispensaries to sell marijuana legally. In recent years we can see an increase in searches for the term “marijuana dispensary near me”:
To take advantage of this, we might want to start a website which holds a database of dispensaries in any given location.
Or what about a website that recommends and reviews the difference between smoking marijuana and ingesting oils. Within this website, you could add affiliate links for accessories you recommend and review.
9. Vegan Skincare Niche
The definition of a passion niche should always include vegans. Vegans are super passionate about nature and what they’re putting into their bodies.
We’re seeing more vegan food products on our supermarket shelves than ever before. But despite the demand, we don’t hear so much about non-food vegan products.
Global searches for vegan skincare have skyrocketed over the last 12 months and at this stage, demand outweighs supply.
This reasonably untapped and hugely profitable niche market opens up the door for other vegan products beyond skincare. And the opportunities to enter this market are endless. You could create your own vegan product, or write a blog around what’s hot in the market right now.
We see nothing but growth in these untapped niche markets, so get in early whilst you still can.
10. Artificial Intelligence Niche
Who’d have thought we’d be seeing AI robots on chat shows in 2018?! W e also saw Sophia, a robot created by Hanson robotics being granted Saudi Arabian citizenship.
There’s no doubt AI is a vast and growing industry, but that doesn’t mean there isn’t space for products and services to enter the field and fulfil niche markets in the coming years.
Using Google’s Keyword Planner tool, we can see that the keyword Artificial Intelligence has had a huge number of searches over the last 12 months:
Using the keyword ideas tool, we can scroll into similar searches and find our own micro niches:
We spotted a few similar results around AI in healthcare with a decent number of monthly searches. Whilst we can see the competition is fairly high for this niche, you could find dig a little deeper and find a micro-niche within the AI in the healthcare niche.
There are endless opportunities here, which could see you creating an AI app for use by healthcare professionals, all the way to shining a light on what news is going on within the space.
Conclusion: The Most Profitable Untapped Niche Markets
As you can from this shortlist, there are a LOT of untapped niche markets. And the key to finding the most profitable niches is research.
Vegan skin products are a great example of this. From the outside, we can see a rise in popularity with people converting to veganism. By scratching the surface and digging a little deeper, we can find profitable micro niches which have a high demand and low competition.
Niche marketing has and always will be a viable business option. In fact, most people think all niches are saturated, which puts you at an advantage.
Take advantage of these untapped niche markets and use our tried and tested methods to get started today.