The Ultimate Guide to Your Target Audience

Tired of chasing clients who don’t want what you have to offer? Still, looking for a guide to help you target your ideal client? If so, this post is for you! We’ll discuss some targeting tips and major marketing moves you need to capture ideal clients fast! So, whether you’re just starting in business or have been at it for a while, read on for some helpful advice!

Determine your target audience…

Your target audience is the core of who you want to reach with your marketing efforts. So, where do you start? First, ask yourself what my target audience’s age group is? Where do they live? (i.e., if your target market is a female between the ages of 30 and 40 who lives in a medium-sized city, you can go ahead and start crafting your message in their language with images that provoke their response).

Know what makes them different from other people in the industry

Three distinct things make your target audience different from what you would find in any other sector. Find out! What makes them:

  • unique (i.e., what’s so special about their work, offers?)
  • qualified (what experience/expertise do they have)
  • different (why should people hire/buy from them vs the next person?)

When you’re brainstorming these questions, write, write, write. It helps to act like you’re conducting an interview, listing off these points as if someone was asking you them in person! Next, ask yourself “What do I want my reader to remember?” Then, choose three points you want your readers to remember and highlight them at the end of what you’ve written. You can then use what you wrote as a closing statement in your blog post!

Find out their “requires and desires” – helping you better market to them.

Once you know your target audience, it’s time to figure out their requirements, and desires. What are they looking for when they hire someone like you? Always, think about it from their perspective. What would convince you to choose one service provider over another?

Figure out which social media platforms your ideal client uses!

If you haven’t already set up an account on major social media, now is an excellent time to start! Don’t forget Yelp (for those in the service industry, etc. If you’re not sure which social media sites to pick, try analyzing the demographics of those who follow some of your competitors’ pages – giving you a good idea of where your audience spends their time online.

Understand how they buy products or services

Now you’ve got your social media platforms ready to go. The next step is figuring out how your target market will interact with you through them. For example, if they’re all on Pinterest or Instagram, you might want to start sharing incredible images of pins (on Pinterest) or videos (on Instagram) featuring your business. However, if you’re targeting an older audience that might not be as familiar with social media sites, you might want to spend more of your time on Facebook (so set up a page for free!).

 

Create a marketing plan whose focus includes these things but reflects your uniqueness.

Now you’ve got an idea of what your target audience looks like, the next step is to create a plan for how you’re going to attract them. This should be pretty easy if you have an excellent product or service! However, if you don’t, it might take a little bit more time – but let me tell you, it’s worth it!

Use images and videos on social that reflect these things; write Facebook posts interesting enough to make people want to click and share them with their friends; if you know what kind of person you’re trying to attract, it shouldn’t be so hard!

So what exactly should your marketing plan include? Here’s all you need, in a nutshell:

Knowing your target market, where they spend their time online, what unique things they’re attracted to and most importantly, how much will it cost you in time, energy and spend to reach them consistently. No fluff, frills or complicated documents.

A lot goes into creating a successful social media marketing campaign – but this is the foundation of what you want to bolt your business to for easy, exciting wins for you and your clients!

In the end, it’s about finding your target audience and understanding their needs to better market to them. Once you know who they are and what makes them different from others in the industry, create a marketing plan that focuses on these things but reflects your uniqueness. No two people think alike, so don’t try to be like everyone else – make sure you’re doing something right for yourself first before worrying about anyone else!

 

Interested in having a full-fledged team take care of this with and for you? Here’s how we can help you build your Inexhaustible Sales System(c) for your business or brand now.

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