Positioning Your Personal Brand On Social

LinkedIn is a powerful networking tool for creatives and service-based professionals. Yet, many people are unsure of how to use it to build their personal brand. In this post, we’ll discuss some tips for positioning your personal brand on LinkedIn. We’ll also cover some dos and don’ts for creating an effective profile. By following these tips, you can maximize the impact of your LinkedIn profile and build a strong network of connections.

What is personal branding and why is it important for LinkedIn users?
Personal branding is creating and promoting a public image or identity associated with an individual, a persona. It creates credibility, establishes expertise, and attracts new opportunities. For LinkedIn users, personal branding can help distinguish themselves, develop their professional network; and land new business opportunities.

Here are a few tips for positioning your personal brand that represents your professional goals and aspirations, on LinkedIn:
***Running in the background…
You should monitor and define your target audience, research your competition, and create content that showcases your expertise and value/build a strong network of connections. It’s the biggest flex is the one you never see. Be OBSESSED with the data! <That one’s free

Start by creating a strong personal brand on LinkedIn.
Make sure your profile is complete, including a photo and a summary of your experience. If you have recommendations or endorsements, make sure to showcase them boldly.

You should also join relevant groups, participate in discussions, and share valuable content that showcases your expertise. These activities will help you build a strong network of connections and position your personal brand as an expert in your field.

Keep your profile updated.
It’s important to keep your profile up-to-date so that your connections can see your most recent work and accomplishments. You should also consistently share new content that showcases your expertise. By doing this, you’ll keep your profile fresh and top-of-mind for your connections.

Leverage the power of LinkedIn.
There are many ways to leverage the power of LinkedIn to build your personal brand.
For example, you can use LinkedIn to:
· Connect with other professionals in your field
· Share your expert insights and perspectives
· Generate leads for your business
· Find new business opportunities
· Stay up-to-date on industry trends

More ways to Leverage the power of LinkedIn.
There are many ways to leverage the power of LinkedIn to build your personal brand. For example, you can use LinkedIn to:
Connect with other professionals in your industry by…
+ Joining relevant groups by staying active on LinkedIn,
+ Commenting on others’ posts, sharing content, and
+ Engaging in discussions by sharing articles, insights, and updates

Personal branding may appear to be strategic since it is. Consider why you’re on the platform and how to frame your identity according to it. Then, create, congregate in, and contribute to already thriving communities with digestible info, great impact, and repeatable rewarding results.

That’s what the “social” in social media is for. If you’re only on LinkedIn for its networking capabilities, use congratulations! That’s what it’s for. You’ll make the best connections that way.

Are you interested in mapping out your personal brand your own way?
Download the Leverage Your Personal Brand workbook and course at www.ecmgroups.com/theshop

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