Creating Content, Copy and Offers That People Actually Buy

Creating content, copy and offers that people actually buy is something we all want to do. It’s the ultimate goal, isn’t it? We dream of a time when our words will be so magnetic that people just can’t help but click through to learn more or invest in what we’re selling.

The thing is…most of us never figure out how to make that happen. And what’s even worse is that we get discouraged and give up because it seems like everyone else has this magical power to create irresistible content while we struggle just trying to get by. But guess what? It does not have to be that way! You can create content, copy and offers that people actually buy–you just need the right information.

If you want to transform your business and create content that actually converts into buyers, you need to start by creating a personal brand. personal branding is all about creating content that reflects your unique identity, interests and values. It’s about sharing your story in a way that resonates with your audience and inspires them to take action. When you have a strong personal brand, people are more likely to listen to what you have to say and trust that you can help them achieve their goals.

Personal Branding is so important…especially on professional social sites like Linkedin because whether it’s direct to consumer or B2B. We created a workbook, presentation and limited opportunity to expand your business’s bottom line in days, not weeks over at the shop on ecmgroups.com

So, if you’re ready to make a transformation in your business, start by creating content that is genuinely reflective of who you are and what you stand for. You might just be surprised at the results.

Problem is, that most want to create content that converts into cash but don’t know where to start.

It can be tough to create content that actually inspires people to take action, preferably with their wallets. Most just wing it, and as a result, our content falls flat.

Creating relatable, inspirational content is the key to success. When you share your story in a way that resonates with your audience, they will be more likely to trust you and take immediate action. So, if you

want to create content that converts, start by focusing on your personal brand!

  1. Share your own personal story or experiences to help readers connect with you and your content
  • What’s your story or experience with a specific improvement project?
  • What made you want to get started on said project (what pressing need)?
  • What was the most challenging part of the project and how did you overcome it?
  • How did the finished product turn out and what are your thoughts on it now that it’s complete?
  • Would you do anything differently if you had to do it again, and if so, what would that be?
  • And if you can add visuals to this, especially on Pinterest, Insta and Facebook Stories, your golden!
  1. Write about topics that are relevant to your audience and that they will be interested in reading about
  • Find a hook – think about what will make your readers want to keep reading
  • Brainstorm ideas – write down everything that comes to mind, even if it seems silly (VIRAL)
  • Choose a topic and start writing – don’t worry about making it perfect, just get your ideas down on paper
  1. Use images, infographics, and videos to break up THE MONOTONY OF your text and add visual interest (pick up Leveraging Linkedin for some of the resources we use).
  2. Be honest and open with your readers – let them know when you don’t have all the answers (take it a step further in introducing them to an expert you’ve had outstanding relationships with that does. This is an opportunity to share the wealth of your knowledge base. Don’t forget to always add your own version of “Tonia from @ecmgroups sent me). It creates congruency, community connection and collaboration vs. competition. Which sounds and feels much better because it works.

And to all of you “solopreneurs”, I’m every woman or man type. Stop deceiving yourselves. Every self-made anything has a staff. “Just because you can do it on your own doesn’t mean you should”. Come on up here, fam. There’s plenty of room and time for you to take a break!

  1. Keep your writing style conversational and easy to read. People are not lazy, they’re just busy and are on the go. This is why have a daily show literally called wait a Minute, Hey, I’m from NY. Our minutes are shorter than everyone else’s. So, we know how to give you exactly what is needed. We literally, give away the scripts as our captions. Why? IT’S Content. Critical content they can use now. Good Content provokes conversation, provides a solution, and presents a challenge: here’s the info, how to do it, now it’s up to you.

Need support? We’re a DM/PM Away. Simple. Conversational. And approachable. Boom!

  1. Use humor where appropriate to lighten the mood and keep readers engaged. One of my business partners says, from catching the eyes of that person across the room to delivering that speech as a youngster in grade school….here’s the key.

Once you get the laugh, a smile or chuckle you got ‘em! Laughter is one of the most underrated power tools of any presenter. But it can and oftentimes does make the difference between how well your idea is received, or not. So, quiet as it’s kept…smile and get others to do the same (it really is contagious).

Hopefully, you’ve found these tips helpful and that you’ll use them to create content, copy, and offers that people purchase from you, your business. Keep in mind that your own personal story or experiences can be a powerful tool for connecting with your readers.

Write about topics that are relevant to your audience that pique enough interest to read about, listen to and wanting more.

For help putting these principles into practice, get our workbook and workshop called Leveraging LinkedIn For Creatives and Service Professionals now, because tomorrow you might just hear it…yesterday’s price is not today’s price. Go to ecmgroups.com/theshop

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