luxury branding

Why Your Beauty Brand Should Consider NFTs

I Knew NFTs Were for Me When My AI-Generated a Lace Front Wig. Yes, you read that right! I keyed in a certain celebrity with certain prompts and voila! I couldn’t believe it. I lost it. I was beside myself with laughter. But for my friends in the beauty business…it was an instant brainstorming session. What are NFTs and why…

Building a SuperBrand From the Bottom Up, Part I

You’ve probably heard of a SuperBrand before—but what exactly is it? A SuperBrand is a company or product that has established itself as an industry leader through a combination of multiple factors, including social media presence, search engine optimization, brand recognition, and customer loyalty. In short, it’s a company that has figured out how to create a winning formula and…

Lucrative Ideas: Add Consulting & Training To Your Service Business

Service businesses are a great way to make money. However, many service business owners make the mistake of thinking that they can only offer services to their clients. In reality, there are a lot of ways to add value to your services and increase your profits. In this blog post, we will discuss why you should add consulting and training…

10 Tips for Creating Engaging Content for Luxury Brands

In today’s ever-changing world, luxury brands need to keep innovating in order to maintain their reputation as the best in the business. They don’t just want to sell you their products; they want to become your main go-to brand across all different categories and price points. To do this, they need to create engaging content that keeps you coming back…