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Three distinct things make your target audience different from what you would find in any other sector. Find out! What makes them:
– unique (i.e., what’s so special about their work, offers?)
– qualified (what experience/expertise do they have)
– different (why should people hire/buy from them vs the next person?)
I’ve seen it all, from a broken business struggling to keep up with the competition to one that’s thriving. I know what it takes to get your business out of its rut and back on track. After going through the process myself with ECMG Creative, I’ll share some of what I learned so you can avoid the same mistakes. Here…
Why are you not doing your level best to stand apart from your competitors and your colleagues? In business, it is the things that make you different that makes the difference. That’s not sales-spiel or any other manufacturer to you? Get clear with that with your business, and your offer annual be good money, let’s go. When clarity isn’t enough…
Sabotage is a hell of a drug. Not an exact quote but the results are just as much of a threat against the life of your business. So, instead of giving you the ways of getting what has to be done, done. We want to show you those pesky things that could get in the way. The best way? To…
When it comes to distractions at a company, most people usually associate it with employees wasting time online shopping, surfing social networking sites, or other sources of cognitive overload. While this all may result in sub-optimal productivity, it won’t lead to the demise of most businesses any time soon. No, the brand of distraction I am talking about comes straight from…
QUESTIONS YOU ASK WITH THE INTENTION OF ACING INVESTOR MEETINGS AND LANDING THAT FUNDING IS AS MUCH ABOUT THE ANSWERS YOU HAVE TO WHAT INVESTORS WILL GRILL YOU WITH. HERE’S WHAT YOU SHOULD BE QUIZZING THEM WITH AND WHY. Startup founders are most often consumed with mastering investor meetings by having all the right answers. That’s not a bad thing.…
